SEO FOR BEGINNERS

SEO for Beginners - Part 5


Link popularity: I came across this very cool definition of Page Rank, or Link Polularity. Conside a community of people. Let’s say you have a person A who knows B. B introduces A to C and it goes on upto Z. During this process what happens is that the popularity of A increases giving A a higher link polularity or a page rank.
Similarly, you need to link your site to other sites. What happens is that a search engine will promote your site within the listing if you have a higher page rank, or in other words, higher popularity. While you might be thinking that you can get this done by linking your site to every other site you come across, keep in mind the fact that some search engines actually give you a rank only from relevant sites. So if you are a florist, then dont entertain the idea of linking to sites dealing with medical or healthcare. It would be sensible if you went a step further and linked to sites dealing with stationery, gifts, chocolates, etc.
SEO is a field that is gaining recognition. Companies have been built solely relying on SEO by offering its services. Instead of spending money and let someone else do the work at which you have absolutely no clue, it is always good to start it on your own and then if the need arises call in for a professional. This way you will exactly know the strategy and you would be in control rather than being taken for a walk.