Meta Tags: Meta tags and descriptions that is read by the robots which spider the websites. These tags are not visible in the webpage but only in the coding of the page. You will find the meta tags enclosed within the section of your HTML coding. Meta tags can have the following. keywords, description, content, etc.
When a search engine spiders your site, the way it reads the site is completly different. Consider this example: If you had a site dealing with flowers and had the first visible text as “Welcome to ABC Florists” while the meta tags have the description as “Flowers for sale” the visitor view the “Welcome to ABC Florists” in the browser, while a spider will see the content as “flowers for sale”
Most of you might have noticed that when you type in a keyword or phrase in any of the search engines, you would see the URL and a short description. This description is taken from the Meta Tag’s tag.
Instead of targetting a highly competitive keyword, try to broaden your reach by targetting smaller keywords and phrases as well. This way, although you might not rank good on one keyword, chances of your site showing up for the other keywords related to florists are pretty good.
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