SEO for Beginners - Part 2

Lets take a look at the various aspects involved in SEO.

Keyword Optimization: As the title is self explanatory, keyword optimization deals with optimizing your site based on the keyword relevance. For example, if you have a site that deals with flower delivery, then the keywords to be used would be flowers, delivery, free shipping, etc. Now the obvious question that arises is “how do I know if my site is optimized?”
There are various resources on the Internet which provide you with free optimization tools. One such example would be overture or wordtracker. When you enter a keyword, it gives you a list of the most searched keywords in terms of the %age. This willshed enough light into the kind of competition you are heading into.
Search engines are smart. If you were thinking of just typing out the word “flowers” a hundred times, to increase the density of keywords, search engines would simply not index your site. Make sure that your keywords are repeated and most important at relevant. Also keep in mind the keyword weight. By weight, I mean to say that your keyword prominence has to be atleast 9-10% in a single page. In order words, out of every 100 words on your page, ensure you have your keyword repeated atleast 9 times.